Marketing & Management Apple Inc

Question: Discuss about the Marketing Managementfor Apple Inc. Answer: The most trusted and established electronic and software brands in the contemporary market is Apple Inc (Oswald Oswald 2012). It is the leader in the electronics and technological market as it offers new and innovative products. The primary corporate objective of Apple is to offer premium products at high range price while sustaining the top position in the market with high profit margins. Apple has maintained its position by manufacturing new, innovative and trend setting products that are top quality and brings new features with it. To maintain the innovativeness within the organization, Apples management has taken initiative in building great organizational culture along with a dedicated research and development department who are committed in initiating new and innovativeness in Apple products. Apple Incs management does not limit within the current success but constantly working to tap the future potentials. The secondary objective of Apple Inc is to continue premium pricing al ong with tapping new market share. Apple has a strong customer base how is brand loyal mainly because of Apples consistency in quality of the products (Bulik, 2010). So, given that the Apple products are cutting edge, the customers will not hesitate to pay more. The management of Apple uses the empathy strategy to reach the customers, that means they try to understand the needs and demand of the customer and comes with a solution for fulfilling those needs and desires. In marketing, the product concept can be explained as the idea that customer will prefer the product quality and features over other aspects while buying the particular product (Armstrong, et al. 2014). Apple Incs product concept is the largely matchless and pioneering in the market. Apples products has always been accepted and liked by its customers. Thus, the management has always manufactured innovative, stylish and user friendly products that ultimately helped Apple to become a global brand. Talking about brand, the management of the organization has always deceitfully expanded since the foundation of Apple Inc. The basic objective of Apple is to manufacture electronic goods that will ease the lifestyle of the user and yet classy and stylish. For instance, iPhone is one of the popular products of Apple Inc and are found in only Apple retail stores. Customers prefer to buy Apple phones because of its features, user friendliness, design and lastly the brand value (Mallin Finkle, 2 011). Apple is devoted to constant development, upgrading so as to it could guide to remarkable changes in the standard operation of Apples product cycles. Apple products are generally considered to be luxury products because of its highly pricing strategy and stylish designs (Kotler, et al. 2015). Thus, it can be said that Apples product concept is strategically used to form opinion among its customers regarding its brand image. It is the most evident that Apple has achieved the market position, share and brand loyalty because of its new and revolutionary products. Thus, products are one of the essential components of Apples marketing strategy. The organization is known for its uniqueness in style and designs, effective marketing and communication strategies. The product line of Apple is well defined and well structured. The product lines of Apple are iPhone, iPad, iMac and iPad. Apple is the most stylish brand when it comes to promotional activities. The communicating message of Apple is generally to the point and understandable. In general, the marketing and promotions of Apple products are utilized tenfold while a new product launch is launched. The publicity and excitement that is created cannot be ignored by the masses. The hype about the product is continued till the point when the product is actually a success. Also, Apple has strategically focused limited number of products so that all of its product s are popular and booming. This is the basic marketing strategy of Apple Inc. The brand Apple is a primary example as to how marketers considering differentiation, brand building and uniqueness establish a strong brand (Hollensen, 2015). Apple is highly appreciated for its highly trained employee force present at their retail stores who are groomed to deliver a high-quality customer experience and it is one of the crucial reasons for Apples success. One of the major weaknesses of Apple Inc is that generally Apples products are highly priced in comparison to its competitors, so it sometimes comes as a hindrance when competitors sell cheap alternative products in the market. Reference: Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Bulik, Beth Snyder. (2010). America's Hottest Brands; iPad.(Apple Inc.).Advertising Age,81(41), 0027. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Kotler, P., Keller, K. L., Manceau, D., Hmonnet-Goujot, A. (2015).Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Mallin, M., Finkle, T. (2011). APPLE INC.: Product Portfolio Analysis.Journal of the International Academy for Case Studies,17(7), 63-74. Oswald, L. R., Oswald, L. (2012).Marketing semiotics: Signs, strategies, and brand value. Oxford University Press.