Saturday, February 29, 2020

External and Internal Environmental Analysis Essay

External and Internal Environmental Analysis - Essay Example Discussed below is the internal and external environmental analysis of Bayou Inn; a hotel in the lodging industry (Nadine & Pahl, 2009). Recommended Vision Statement Success in the hospitality industry can only be achieved if a company models its vision statement to target the customers it intends to provide services (Briggs, 1999). The vision statement must be brief, clear and concise. It must indicate the general direction the hotel aims to head, while capturing the dream of the founders of the company. Therefore, the recommended vision statement must highlight the high regard in which customers are held by the employees, management and shareholders of the hotel (Briggs, 1999). In the case of Bayou Inn, the vision statement can highlight how the business intends to look in a specified duration of time. In such a scenario, the capturing of Bayou Inn’s aspirations occurs. An analysis of vision statements of the biggest hotels in the hospitality industry indicates that these st atements capture the aspirations of their founder; for example, Conrad Hilton’s vision statement for the Hilton chain of luxurious hotels, â€Å"To achieve extraordinary things, you must first dream magnificent dreams† (Briggs, 1999). ... Drucker also emphasizes that the customers rely on the mission statement to figure out the services it provides (Briggs, 1999). Rarely do people look at the statutes, articles or names of an organization to determine the role it plays. Therefore, it is crucial to capture the main goals of the organization in the mission statement. The format of Bayou Inn’s mission statement ought to follow the guidelines used in the determination of objectives (Briggs, 1999). Meaning, the goals stated in the mission statement must be S.M.A.R.T ones. The acronym represents measurable, attainable, specific, realistic and time-bound goals. As a result, Bayou Inn can formulate strategies which will prove viable after the time allocated for their implementation (Briggs, 1999). SWOT Analysis A SWOT analysis helps an organization in the identification of the strengths, opportunities, weaknesses and threats (Nadine & Pahl, 2009). As a result, they are able to strategize with the information gathered i n mind. Capitalizing on the opportunities detected, eliminating the weaknesses found, relying on the strengths noted, and avoiding the threats becomes easier for a company (Nadine & Pahl, 2009). The procedure followed when conducting a SWOT analysis involves the analyzing of both the micro and macro environments of a business. The micro environment entails the functions found within an organization whereas the macro environment covers the aspects outside of the organization. The macro environment is further split into the broad and narrow categories (Nadine & Pahl, 2009). Information gathered from a SWOT analysis of the microenvironment reveals the employees’ outlook on the firm’s

Wednesday, February 12, 2020

North Korea Research Paper Example | Topics and Well Written Essays - 2000 words

North Korea - Research Paper Example The researcher of rhis paper focuses mostly on describing of the Democratic People’s Republic of Korea (DPRK), commonly known as North Korea is an Eastern Asian country and located between China and South Korea. Pyongyang that is the capital of North Korea was described as a political and cultural center of the countr. It is also the largest city in the country by area and population. The Amnok River and the Tumen River constitute the border between China and North Korea whereas the Korean Demilitarized Zone that represents the boundary between North Korea and South Korea. Korea has been an independent kingdom throughout much of its long history and this territory was occupied by Japan following the Russo-Japanese war in 1905. The World War II ended up in the split of Korea with the northern half falling under the control of Soviet Union and the southern half under the influence of United States. The election conducted in 1948 resulted in the creation of two separate governmen ts for North Korea and South Korea. However, conflicting sovereignty claim led to the Korean War. The DPRK could not defeat the US-backed Republic of Korea. North Korea considered US as the ultimate threat to its sovereignty and framed economic and military policies to accomplish the eventual unification of Korea under the control of Pyongyang. This research paper will explore and analyze several aspects of North Korea modern life, including its geography, citizens, government, military, international issues, terrorism, and crime issues. Geography As mentioned already, North Korea is situated between China and South Korea and it also borders with Korea Bay (west) and Sea of Japan (east). As described in CIA website, North Korea lies between latitudes 37o and 43oN, and longitudes 124o and 131oE. The country covers an area of 120,540 square kilometers. The highest point in the region is Baekdu Mountain (2,744 meters) and longest river is Amnok River (790 kilometers). The lowest point in the country is the Sea of Japan (0 ft). Some major cities of North Korea include Kaesong, Sinuiju, Wonsan, and Chongjin. In addition to China and South Korea, the DPRK also shares a little part of its border with Russia (17.5 km) (CIA). The country’s major natural resources include coal, lead, graphite, iron ore, gold, hydropower, zinc, tungsten, and magnesite. Occasional typhoons, droughts, and severe flooding constitute common natural hazards challenging the country. Currently, this territory faces a number of environmental issues such as water pollution, waterborne diseases, inadequate portable water supply, soil erosion and degradation, and deforestation. Nearly 80% of the North Korea comprises mountains and uplands that are separated by narrow and deep valleys. According to some early European visitors to this region, North Korea resembles ‘a sea in a heavy gale’ (Asian Studies Center). An array of hills, valleys, and mountains make this region one of the attractive tourist destinations in the world. This region has a continental climate and experiences four distinct seasons including winter, summer, spring, and autumn. Long winter characterized with snow storms brings bitter cold to this territory while summer appears to be short and humid. The country experiences the most pleasant weather during spring and autumn as a result of mild temperatures and variable winds. According to the Koppen climate classification, most of the North Korea falls under the type Dwa (Peregrine). Although the United Nations Command